Famous Faces Add Their Face to CRASH Homelessness Campaign

Construction and property industry homelessness charity CRASH was recently chosen by Ecobuild as their benefiting charity. During the world's biggest event for sustainable design, construction and the built environment, attended by over 40,000 people, CRASH invited guest speakers and visitors to have their photograph taken in a special photo booth and literally add their face to the CRASH ‘Any face could be homeless’ awareness campaign.

Amongst those adding their faces were:

  • Alexandra Ingram, Sales Director, Ingra Landscaping
  • Antony Oliver, Editor, New Civil Engineer
  • Baroness Susan Greenfield, Professor of Synaptic Pharmacology at Oxford University
  • Mike Chaldecott, Managing Director, British Gypsum
  • Mitesh Mistry, Commercial Product Manager, Marshalls
  • Paul Morrell, Chief Construction Adviser to the UK Government, Chair of Low Carbon Construction and Innovation Growth Team
  • Sir Christopher Meyer KCMG, Former British Ambassador to the US, and Germany
  • The Rt Hon Jack Straw MP, Former UK Foreign and Home Secretary
  • Tracie Reed, Marketing Manager, Bauder 

Paul Morrell said: "Sustainability takes many forms and it's good to see Ecobuild acknowledging the vital role CRASH plays in applying the skills and generosity of our construction and property industries to projects that really do help homeless people."

Francesca Roberts, chief executive of CRASH, said: "We really are enormously grateful to Ecobuild for their support and particularly for the wonderful 'prime position' they gave us right on the crossroads between the two exhibition halls. It offered an outstanding opportunity to raise our profile amongst an interested and informed audience."

Each visitor taking part was entered into a prize draw to win an IPAD, generously donated by CRASH patron partner Bauder.

"We were delighted to support CRASH by offering a prize worth winning," said Tracie Reed, marketing manager at Bauder. "The very fact that Ecobuild chose CRASH as their benefiting charity is a measure of the industry's concern for homelessness and recognition of the good work CRASH does."